Press releases are one of most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of media all over internet. The following is a list of some common press release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to media related to topic of your press release - keep your press release one page in length

- your header, contact information and release date should be at top of your press release - use short sentences and double space in between sentences

- your header and first few sentences should capture readers attention

- you should tell a story and briefly mention your business, product or service in body of press release

Advertising & Public Relations

Navigating Advertising Avenues

By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting

So we are sitting at a large round table with a mess of scribbled notes, thoughts, ideas, and we are not sure where to go next. We are ready to develop a plan or at least a rough scheme and move forward. So what is message we are trying to get across to our target customer base? What is our advertising attraction?

We need to first sit down and discuss what our budget for this particular project or department will be. Once we develop a budget for plan, we can start to develop a message around mediums that will be using to deliver it through. There are numerous forms of advertising media we can use, such as;

(Direct Mail, Public Relations Promotions, Display Advertising, Directories, Brochures/Flyers, Door to Door Leaflets, Transit Ads, Internet, T.V. Radio, Cinema, Exhibitions, Trade Shows)